PALMER
ACTION X LIFESTYLE
PALMER
YES I CAN
PALMER
WORLD’S FIRST
ACTION X LIFESTYLE BRAND
-ESTABLISHED-
1995
ACTION X LIFESTYLE
A new way
of life
ACTION X LIFESTYLE… A NEW WAY OF LIFE
In the 1990s a new breed of young athletes brought Action Sports to new levels of popularity by turning their sports into a new way of life… with new lifestyles and new communities… full of action, fun and cool stuff.
By meshing the great choice of Action Sports with the visible cool lifestyle symbols of their everyday life… like fashion, body style, music, party, socializing… they expressed their personal style and demonstrated their YES I CAN… their fearless, rebellious, can-do-it-all attitude and passion… as shared experiences and social statement.
Mixing key things that young people can control to reflect their own personal values and proof their YES I CAN attitude in all areas of their life.
X GAMES
ACTION X LIFESTYLE
EVENTS
X GAMES ACTION X LIFESTYLE EVENTS
MADE ACTION SPORTS VISIBLE
X Games made Action Sports visible and brought Action Sports to new levels of popularity by turning Action Sports into lifestyle events… ACTION X LIFESTYLE… combining sports competition with music, parties and everything in between…
Globally broadcasted by ESPN since 1997.
Especially popular with Millennials and Gen Z ever since.
X GAMES
TURN PALMER GAMES
SHAUN PALMER TURNING
X GAMES INTO PALMER GAMES
With 5 X Games Gold Medals from 1997 to 2001, 5 Snowboarding World Championships and successfully venturing into other Action Sports like Boardercross, Skiercross, SnowmobiIing at the Winter X Games, competing at the AMA Dirt Bike Supercross tour and Downhill Mountain Biking Worldtour…
USA Today in 1999 glorified Shaun Palmer as the World’s Greatest Athlete in a cover story… having won his fifth gold medal at the Winter X Games 2001, ESPN crowned him Action Sports Athlete of the Year… sharing the stage that year with Tiger Woods and Michael Jordan.
PALMER
ACTION X LIFESTYLE
POSTER BOY
SHAUN PALMER WORLD’S FIRST
ACTION X LIFESTYLE LEGEND
Shaun Palmer became medias Action Sports poster boy… the showcase how to turn sports into a new way of life…
Characterized by his multi sport victories… his remarkable athletic capabilities, fearless dedication and personal skills…
Combined with his individual wild, rebellious expressions… to demonstrate his personal style and to reflect his YES I CAN attitude and values in his every-day life…
Palmer stuck out and got noticed by the world, the media, the people and made him a Rockstar, Entertainer and Media Superstar of his times.
PALMER
ACTION X LIFESTYLE
LEGACY
PALMER ACTION X LIFESTYLE LEGACY
Palmer has ACTION X LIFESTYLE KOL/Influencer Status and Authority… to mix and match Action Sports with the right lifestyle symbols… to turn action into a new way of life… with new lifestyles and communities… full of action, fun and cool stuff…
Making Palmer the world’s first ACTION X LIFESTYLE brand with not only a specific expertise and legacy in the sports, but also Mixing – Matching authority to mesh the great choice of Actions Sports with key lifestyle symbols from fashion, art, music, travel and party… to create the look and the attitude for all areas of life… to express today’s trending active leisure lifestyles.
ACTION X LIFESTYLE
THE NEXT BIG THING
ACTION X LIFESTYLE THE NEXT BIG THING
Mixing – Matching action with lifestyle for great impressive experiential content is most popular with Millennials and Generation Z to demonstrate their personal style and to reflect their changing lifestyle, attitude and passion… in all areas of life.
YES I CAN… the new code for both status and identity… the new form of self-expression as shared experiences and social statement.
Influencing the way people look and perform, what the buy, who they are together with, how they spend their time, where they travel to…
Creating new identities, communities, ways of life… and new business opportunities.