PALMER X ACTION OUTDOORS
THE NEXT BIG THING
COLLAB OPPORTUNITY
ACTION OUTDOORS
BLOW UP
ACTION OUTDOORS blow up…
China’s Exploding Fitness Industry
With COVID-19 growing body and health consciousness… with skiing the hottest new trend… Beijing 2022 Olympic Winter Games to spark a winter sports and outdoor boom… and China’s changing beauty and body image… more and more people embrace sports participation as leisure and a healthy lifestyle…
Affluent Chinese consumers are becoming increasingly adventurous and willing to explore Outdoor activities… with first KOL’s setting the trend… and the younger generation showing great enthusiasm for brand collaborations with Action brands…
YES I CAN...
ACTION X LIFESTYLE
Yes i can… ACTION X LIFESTYLE
YES I CAN… the new code for status and identity… the new form of self-expression as shared experiences and social statement.
ACTION X LIFESTYLE most popular with Millennials and Generation Z… empowered by their demand for impressive experiential content… photos, videos, livestreaming to be shared on social media… to demonstrated their personal style and to reflect their changing YES I CAN lifestyle, attitude and passion… key for social survival… socializing, social bonding and new communities…
PALMER CONNECTING YOUR BRAND
PALMER CONNETING YOUR BRAND TO ACTION OUTDOORS TREND
Take advantage of Palmer’s Action Expertise & Legacy as connector between the emerging Action Outdoor – YES I CAN trend and your BRAND…
Use the PALMER “cool factor” to live up to Millennial’s and Gen Z demand for brands and products that reflect their changing lifestyles, attitude and passion.
Collab with PALMER to create a new business segment for your Brand… to create attention and credibility to benefit from the emerging Action Outdoor trend…
PURE, SEXY...
REBELLIOUS...
your product a Palmer Rebel
join the party…
Become a Palmer rebel
Collab with PALMER to turn your product into a PALMER REBEL… to help people show the world their rebellious side… turn YOUR PRODUCT into a status symbol to demonstrate their personal cool… their fearless, cutting edge, can-do-it-all… their YES I CAN attitude and passion in all areas of your life…
Take advantage of PALMER REBEL’s POPULARITY, FRESHNESS and AUTHENTICITY… join the party.
Pure… sexy… rebellious…
Yes I can
Beef-up your product perception… make your customers feel adventures, cool, sexy, self-confident… and somewhat rebellious… help them to become a PALMER REBEL… to stand out of the crowd… be part of it… to show YES I CAN…
Watch Me… YES I CAN… YOU… WE
WATCH ME...
YES I CAN... YOU... WE...
COLLAB OPPORTUNITY
FASHION X ACTION
HOT COLLABS...
FASHION X ACTION COLLABS
The younger generation has shown great enthusiasm for collaborations between fashion and streetwear… now action outdoors… seeing it as a means to express their edgy, unique lifestyles.
Mixing and Matching… the Chinese consumer demand for mix and match fashion with functional gear meant for exploring the outdoors… the new discovered, very trending YES I CAN attitude… portraying an ‘urban hiker’ style… a code for both status and identity.
Collaborations with action and streetwear labels have enabled fashion brands to mix and match exclusivity with desirability.